There Are Only 7 Tweets in the World
Of course this is not completely true, there are after all about 3,000 Tweets sent every second, but it got your attention and it is true in its way. There are seven different types of tweet you can employ to share you messages and each has its own benefits.
At its essence, a compelling Tweet can communicate the essence of a story or an idea and provides a promise some kind of benefit that compels them to read further by clicking on the link. It absolutely must lure the reader into visiting your website to read your article, engage in conversation or be inspired to share their own thoughts with their followers. Employing the right kind of tweet at the right time will help you to use Twitter more effectively and drive traffic to your website.
Direct Tweets are more informational and provide a clear overview of the content a reader might expect when they click on your link. They are direct and practical, without any attempt at cleverness. An example might be Sign up to secure your place in the London to Brighton Cycle Race as a headline that states the fundraising proposition directly
An Indirect Tweets takes a more subtle approach. It uses curiosity to raise a question in the reader’s mind, which the web page answers. Often a double meaning is utilized, which is useful online. A tweet might be Fresh Bait Works Best and yet have nothing to do with fishing, because it’s actually about writing timely content that acts as link bait.
The How to Tweet is everywhere, for one reason only – it works like a charm. Many advertising writers claim if you begin with the words how to, you can’t write a bad headline. After all most people are online looking for answers.
The Question Tweet must do more than simply ask a question, it must be a question that the reader can empathize with or would like to see answered. He gives this example from Psychology Today: Do You Close the Bathroom Door Even When You’re the Only One Home? Another example used way too much in Internet marketing guru-ville is Who Else Wants to Get Rich Online?
The Command Tweet boldly tells the prospect what he needs to do, such as Feed a starving child campaign. The first word should be a strong verb demanding action.
Another effective technique is called the Reason Why Tweet. This would be used to promote articles that include a numbered list of product features or tips, which you then incorporate into the headline, such as Two Hundred Reasons Why Your Tweets Don’t Work. It’s not even necessary to include the words “reasons why.” This technique is actually the underlying strategy behind the ubiquitous blogger “list” posts, such as 8 Ways to Build Blog Traffic.
Finally, we have the Testimonial Tweet, which is highly effective because it presents outside proof of what your nonprofit has achieved. This entails taking what someone else has said about you, your product or service, and using their actual words in your tweet. Quotation marks let the reader know that they are reading a testimonial, which will continue in the body copy. It can also be a great way to repurpose content and link social media channels. I often tweet the comments that people have left on Facebook posts and link to the post to encourage others to comment. These can be really popular tweets as they sound natural and are trusted opinions and thoughts of your supporters.