6 Steps to Social Media Marketing Miracles

Like all communications strategies your approach to social media marketing should be driven by the purpose of the campaign. What must change and who needs to be reached so as to bring about change? Within the overall communications plan, the social media strategy defines how to capture the attention of the target audiences and convey a compelling campaign message through social media in a way that supports your overall campaign goals. Continue…

I thought I knew how to use Twitter then I read this

Twitter enables us to share and experience changes in the world and their impact on people no matter where they are in the world, allowing us to share events as they unfold.

There is something quite perfect about the way it captures how we feel in the moment, what we are experiencing and what we have seen through the pictures and the thoughts we share, connecting us directly to our supporters in these moments.

But, how can Twitter support your aims and what should you share. I’ve put together a collection of examples of how nonprofits can use Twitter to build support for your causes. Continue…

8 Ways to Incorporate Instagram into your Campaign

Instagram has become one of the most heavily utilized social media marketing channels for organisations of all sizes due to the platform’s huge user growth in such a short period of time. With cool features and settings, we can transform everyday photos into pieces of art. You don’t have to be a professional to create amazing photos your supporters will love. With Instagram, anyone can do it. Despite this, many struggle with how to build a relevant Instagram following that ultimately provides value. Here are some ideas to get you started Continue…