Why Snapchat is Different From Other Social Media

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Snapchat launched more than two years ago and rocketed into the mainstream last year after Facebook tried and failed to kill it, but brands have been slow to embrace the platform.

Snapchat is a mobile-only messaging app that allows users to send a photo or video “snap” that automatically deletes after being viewed. The sender can choose the amount of time the snap can be viewed, from one to ten seconds, and then POOF! The message is gone forever!

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