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    Tag: Retention

    What the hell is marketing automation and why are we doing it?

    What is Marketing Automation? Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action. The purpose of marketing au...

    How To Forget The Funnel And Learn To Love Your Customers

    If you spend your time thinking about marketing like me then firstly, what are we doing with our lives and, secondly, you’ve probably heard the term “marketing funnel” just a few times before. I mu...

    Increasing Donor Income by Learning to Love Your Donors

    We are all accustomed to the culture of success. We read stories about non-profit campaigns that have raised epic amounts of money or a friend tells us about an organisation that raised ten grand usin...