What the hell is marketing automation and why are we doing it?

What is Marketing Automation? Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action. The purpose of marketing automation aligns pretty well with most nonprofits’ priorities. It can help you increase income from existing donors, boost acquisition, raise awareness through content […]

7 Must-Try Marketing Automation Campaigns for Nonprofits

Marketing automation campaigns are a great way to guide your leads and supporters through each stage of the donor journey, moving them from lead to cash donor, to monthly donor and major giver. By providing valuable content and meeting a donors needs at each stage of the journey, you can increase average gift, convert more […]