Tag: Lead nurturing

    email marketing

    Email attritribution and lead nurturing

    When it comes to convincing people to become monthly donors, our approach to email is all wrong. At least this is what I get to thinking sometimes when having conversations with fundraisers about emai...

    What the hell is marketing automation and why are we doing it?

    What is Marketing Automation? Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action. The purpose of marketing au...

    7 Must-Try Marketing Automation Campaigns for Nonprofits

    Marketing automation campaigns are a great way to guide your leads and supporters through each stage of the donor journey, moving them from lead to cash donor, to monthly donor and major giver. By pro...