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    Landing page best practices

    Landing pages are customised pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. No matter how much time or mon...

    What makes a good story?

    Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels. What makes  a good story? From a marketing perspective good storytelling...

    Rules for writing copy that capture customers

    Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful digital marketing, from emails with awesome open rates to blog posts that get...
    cta - call to action

    Creating Call to Action Buttons That Converrt

    Call to action is a term used for elements in a web page that ask a user to perform some type of action. The most popular manifestation of call to action on charity websites comes in the form of click...