You have to have a reason to be on Facebook

As digital strategist people often times come to me to ask advice about some social media matter that concerns their campaign. The thing is often they have already decided on the solution before meeting with me. Why is this a problem? Well, most of the times they do not even know why they should be building a website or launching a new social profile. They have simply decided that this is the answer without considering exactly what the problem is they are trying to solve. Continue…