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    You have to have a reason to be on Facebook

    As digital strategist people often times come to me to ask advice about some social media matter that concerns their campaign. The thing is often they have already decided on the solution before meeti...

    Can Facebook Contests Promote Nonprofit Causes?

      More and more companies have adopted the use of Facebook contests to attract new fans and create word-of-mouth buzz. What I wanted to know was if nonprofits could use the same tools to r...