What the hell is marketing automation and why are we doing it?

What is Marketing Automation?

Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action.

The purpose of marketing automation aligns pretty well with most nonprofits’ priorities. It can help you increase income from existing donors, boost acquisition, raise awareness through content distribution, generate leads, establish and retain a loyal donor base, and more. Granted, marketing automation could include more than just email, but, in this post, we’re focusing on email. It’s most likely where a nonprofit looking to get into marketing automation will start. Continue…