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    Tag: Donor engagement

    Donor journey mapping guide for practitioners

    Despite best intentions and mountains of data, many charities continue to offer lackluster experiences for their donors. Donor journey mapping can provide insight into the donor experience and offe...

    Donor journey maps

    Despite best intentions and mountains of data, many charities continue to offer lackluster experiences for their donors. Creating a Customer Journey Map, or Experience Map can provide insight into ...

    7 Ways to Get Volunteers to Keep Coming Back

    A happy volunteer workforce is critical to charities. It’s no easy task to find dedicated volunteers in the first place.  People are busy and there are a lot of nonprofit organisations competing for t...

    How To Forget The Funnel And Learn To Love Your Customers

    If you spend your time thinking about marketing like me then firstly, what are we doing with our lives and, secondly, you’ve probably heard the term “marketing funnel” just a few times before. I mu...