If you spend your time thinking about marketing like me then firstly, what are we doing with our lives and, secondly, you’ve probably heard the term “marketing funnel” just a few times before.
I must admit I don’t like the term. It lacks feeling, it lacks humanity and to me it doesn’t sit well with social causes. It turns people into processes. It may just be a term, but I think words can shape the way we approach and think about the things we do. I really liked the notion put forward by John Haydon that we use the term planting instead of posting in reference to Facebook and I think that has some merit.