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Copywriting – Page 4
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    How to Create Sticky Ideas

    Your success as a charity depends not only on coming up with great solutions to the problems that persist in society but in making them happen. This requires the support of the public and that in turn...

    Why Stories Matter

    Stories have incredible power. Great stories make people feel something, and those emotions create powerful connections between the audience and our causes. Through stories we can share our experience...

    Storytelling and Persuasion Marketing

    In large part the work of nonprofits is that of persuasion. The public are encouraged to change how they view the world, to consider how other people live, to think differently, to support new ide...

    Storytelling: Turning Data Into Effective Stories

    For years nonprofits have used storytelling as a way to share the impact of their work with donors and the community.  Typically these stories illustrate a specific case of how individuals and communi...