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    Tag: Copywriting

    Principles of strategic story telling

    Storytelling is a great way to educate, inspire and engage people, because it helps you connect with people on multiple levels. What is strategic storytelling? Strategic storytelling is all abou...

    Shining examples of nonprofit storytelling

    The best communications are about more than informing and entertaining your supporters. Their objective is to influence how people think, feel and behave and more importantly how they support your org...

    Designing campaigns made to disturb

    An effective message grabs the attention of the public, is easy to understand and remember, and does not require any further explanation. In some campaigns, a different message is crafted for eac...

    The Science Of Making Stories That Stick

    Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands...