The Power of Storytelling

Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands of years, when applied to fundraising can enable us to write copy that is compelling and which ultimately helps to convince people of our values, our goals and the worth of the work we are delivering around the world. That’s the power of storytelling. Continue…

Great Advertising Headlines

Advertising maven David Ogilvy claimed that 5 times as many people read the headline as read the body copy. A great advertising¬†headline can mean the difference between a person staying on your website or bouncing. If your headline is good enough to keep people around, it will also set the tone for the brand of your company, the credibility of your website and the rest of their¬†experience on your site. Continue…