Twitter has become one of the most useful and popular tools for promoting fundraising events due to its social nature, combined with the ability to create instant updates and, used wisely, it can have a real impact on the success of non-profit events.
Twitter can be an incredibly powerful promotional tool. As Twitter is an open social networks (users do not have to send requests to view the content of other users) it is much easier to generate word-of-mouth for your event and extend your event promotion beyond your established network of supporters, allowing you to reach more of the people who care about your cause and ultimately want to participate in your event.
One way to generate excitement about your upcoming event it to share preparations for the event. It is human nature to want to peek behind the curtain and see how everything works. Preparing and organising an event can be a lot of work so why not share your efforts and the people behind them. Tweeting pictures of behind the scenes activity can be a great way to connect with your audience and feel like they are part of the event and get everyone excited in the lead up to the event. Sharing these types of tweets can go a long way to buiding rapport and familiarity between your supporters and the organisation.
— No Kid Hungry (@nokidhungry) April 18, 2013
Now you’ve started tweeting, don’t stop. Remember to tweet prolifically during the event. This is why you decided to use twitter in the first place. People attend events to connect, interact, and share with the other people, and Twitter is terrific for creating a sense of community around an event. So start sharing live updates of the key moments during the event and encouraging participants to do the same.
The best way to promote your fundraising event on Twitter is to have a conversation with your followers and people attending the event. From the promotion of your fundraising events to communicating with people supporting the actual event it provides a way to connect your supporters, raise awareness and gain new support for your cause.
The Twitter hashtag has made Twitter a popular tool for promoting events.Creating a unique hashtag for your event is one of the best ways to connect your supporters. It will help you to monitor the various conversations so that you can participate in discussions with attendees and share your event through a wider audience.
Remember to set up a unique hashtag early on so you can include it in your print and digital communications and marketing materials. Search Twitter first to make sure it’s not already in use, choose something memorable and short. An effective hashtag will gain popularity, and attendees will want to be involved in the discussion. What if they don’t use your Hashtag? Well maybe you need to work a little harder at promoting your hashtag, but even with the most spectacular campaign to promote your event hashtag there will always be attendees who forget to use your hashtag. But all is not lost as there are tools to identify these people too. Location search is a growing market and there are a growing number of tools that allow you to follow social sharing by location. Banjo is one of my favourites. It plots social media activity and locates these on a map. Using this tool you can follow what people are sharing nearby so that you know what people are sharing at your event, converse with them and, oh, maybe ask them to use the bloody hashtag! So people are using the hashtag. You are monitoring your hashtag, mentions of your @username and your wonderful Twitter list of participants you created. Well now you need to start sharing some delightful tweets, the kind that people love so much they want to share it to all their friends. One of the best ways of getting people involved in your event is to share the stories of the people who are taking part. As charities we are constantly in contact with amazing people dedicated themselves in different ways to the work we do and all of them have stories to tell.
Sharing the stories behind fundraisers, volunteers and supporters and the reasons why they support the cause to prospective supporters can be a great way to get raise support for your cause and ultimate raise money for your cause.
— Martlets Hospice (@martletshospice) June 19, 2013
— Muscular Dystrophy (@TargetMD) February 27, 2012
Make sure that you are capturing photos and videos during the live event – as these are not only serve to generate buzz during the event, but also to help you capture and document the after story. If it is an annual event you can always use these to promote the event next year.
— Boston Children’s (@helpkids) June 28, 2013
— Rosie Trousers (@RosieTrousers) June 2, 2013
— Birmingham Donkeys (@BhamDonkeys) June 17, 2013
Now is the time to thank all those people who took part. Your Twitter list will come in handy to thank all those people who took part in the event.
— Marie Curie (@mariecurieuk) April 21, 2013
But your work is not finished when the event it over. If you integrate social media successfully, your event will generate lots of terrific content to develop into a story that you can post to social channels and use to thank participants. There are different ways to document your event, but a personal favourite is to create a time line in Storify by curating tweets, photos, videos, resources, and links shared during the event. Doing so provides value to attendees looking back and shows non-attendees what they missed this time around.
Wow. So that was a lot of work. The good news is that you can use all that great content to promote your event next year! You might even want to start now.
— Muscular Dystrophy (@TargetMD) April 23, 2012
— We love MCR Charity (@mcr_charity) May 28, 2013