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    Designing campaigns made to disturb

    An effective message grabs the attention of the public, is easy to understand and remember, and does not require any further explanation. In some campaigns, a different message is crafted for eac...

    The Science Of Making Stories That Stick

    Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands...

    Donor journey maps

    Despite best intentions and mountains of data, many charities continue to offer lackluster experiences for their donors. Creating a Customer Journey Map, or Experience Map can provide insight into ...

    4 donation form designs that deliver results #sm4sg

    You may want your website to accomplish a variety of organiz\sational goals, but a steady stream of online donations are an essential goal for all not for profit websites. For that reason, donation...