Perfecting Your Website With Testing

Website usability testing is conceptually not very complicated. You’re simply showing different versions of a website and tracking which one works best. When thinking about the website usability testing opportunities, it can help to look at your pages as stages in a decision funnel from the perspective of your prospect.
There are several different types of usability tests you can run. And if you run a lot of types of tests, you’ll likely end up running each type at some point.  Which test you use will be determined by the specific purpose or outcome your are seeking. Continue…

Great Advertising Headlines

Advertising maven David Ogilvy claimed that 5 times as many people read the headline as read the body copy. A great advertising headline can mean the difference between a person staying on your website or bouncing. If your headline is good enough to keep people around, it will also set the tone for the brand of your company, the credibility of your website and the rest of their experience on your site. Continue…