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    Perfecting landing pages with conversion design

    We spend considerable amounts of time driving traffic to our pages through advertising and link building and SEM, but unless you have a killer landing page design that convinces visitors to support yo...

    What makes a good story?

    Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels. What makes  a good story? From a marketing perspective good storytelling...

    Perfecting Your Website With Testing

    Website usability testing is conceptually not very complicated. You're simply showing different versions of a website and tracking which one works best. When thinking about the website usability testi...

    Great Advertising Headlines

    Advertising maven David Ogilvy claimed that 5 times as many people read the headline as read the body copy. A great advertising headline can mean the difference between a person staying on your websit...