Content without purpose is pointless

Within large organisations content is often managed and developed by different teams and individuals. This can often create disconnection and impede how users travel through the site. Organisations are built and run on the principle of solving problems, and while there may be lots of departments and processes involved in delivering these solutions, visitors accessing the website, searching for content, still think of your organisation in the context of these clear, simple purposes. Continue…

Has Your Content Adapted?

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Websites are living things. They differ from printed publications in that they are never packaged up and never complete. The purpose and objectives of an organsiation need to adapt to the changing needs of their audience and these changes have an impact on the content that is developed and delivered over time.

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