Understanding your audience is the single most important aspect of developing content. Content isn’t a one-way process between the organisation and the audience; rather, it is a two-way transactional process. When you ask an audience to read your ideas, you are asking them to come partway into your experience as a organisation. Continue…

Everyone who works in communications is in the business of influence. We use words to bring changes to society, to shape public perceptions and alter how we understand the world. It is through our influence that nonprofits seek to raise awareness of the issues and bring changes to communities.

The key to gaining influence is to continuously evaluate and monitor communications, identify what works, what doesn’t work, test, evaluate, analyse and make informed decisions that enable you to increase awareness and change behaviours that support your cause Continue…

As digital strategist people often times come to me to ask advice about some social media matter that concerns their campaign. The thing is often they have already decided on the solution before meeting with me. Why is this a problem? Well, most of the times they do not even know why they should be building a website or launching a new social profile. They have simply decided that this is the answer without considering exactly what the problem is they are trying to solve. Continue…