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    How Do You Know What Your Audience Wants?

    Understanding your audience is the single most important aspect of developing content. Content isn’t a one-way process between the organisation and the audience; rather, it is a two-way transactional ...

    There Are Only 7 Tweets in the World

    Of course this is not completely true, there are after all about 3,000 Tweets sent every second, but it got your attention and it is true in its way. There are seven different types of tweet you can e...

    How influential are you?

    Everyone who works in communications is in the business of influence. We use words to bring changes to society, to shape public perceptions and alter how we understand the world. It is through our inf...

    You have to have a reason to be on Facebook

    As digital strategist people often times come to me to ask advice about some social media matter that concerns their campaign. The thing is often they have already decided on the solution before meeti...