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    Using strategic story to inspire action for your nonprofit

    Strategic storytelling is all about using stories to inspire and engage people to support your organisation in achieving its goals. A Narrative Framework does just that. It defines why your organizati...

    Donor journey mapping guide for practitioners

    Despite best intentions and mountains of data, many charities continue to offer lackluster experiences for their donors. Donor journey mapping can provide insight into the donor experience and offe...

    Landing page best practices

    Landing pages are customised pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. No matter how much time or mon...

    The Power of Storytelling

    Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands...