What is interactive content
Interactive content is a specific piece of content aimed at engaging participants or readers, more than simply reading or watching. In fact, interactive content is a seamless integration of digital media into structured content including combinations of electronic text, graphics, moving images, and sound to make sure that users are able to interact with data or information.
By contrast, an interactive content experience is intended to be participatory, often including a feedback loop in which the outcome of the experience itself is directly impacted by the interaction of the visitor with the content.
Why should you use interactive content?
1. Generate leads
Although traditional content marketing is great at generating leads, it only sees roughly a 6-12% conversion rate. Interactive content marketing strategies such as quizzes, polls, and personality tests are even better at lead generation than content marketing.
2. Know Your Customers Better
One of the great things about interactive content is that it allows for a more dynamic back and forth with readers. By seeing how your audience engages with the content you’ve produced, and even asking questions to pick your readers’ brains in real time, you can learn a whole lot more about who you’re talking to and what they care about.
3. Increase Your Engagement
4. Educate your donors
5. Gain Insight into What’s Working
6. More donations
7. Better search engine ranking
Interactive content results in better search engine ranking. If you’re not convinced by interactive content, how about a boost to your search engine ranking? According to the 2015 Search Marketing Expo, interactive content will have an affect on website search ranking. Interactive elements are built for humans, not bots, and are ultimately useful, so it’s unsurprising Google wants to reward sites that provide great, useful content.
Types of interactive content
Quizzes are amazingly popular and ultra-magnetic. While many focus on delivering a fun distraction, businesses often take them seriously aiming to use the format for educational purposes. Quiz results can be useful for recommending the most relevant subsequent content.
Interactive video content
Like quizzes, assessments also are often little pieces of brain candy such as personality tests. However, in a business context assessments can be meaningful marketing tools often used to help people identify a need, compare their company to benchmarks, or some other type of self-diagnosis.
Contests may be older than time, but continue to evolve online and across the social sphere. The potential to get creative with contests is infinite. Cool contests have proven to lure customers and inspire engagement. Generally, they require some form of application, so marketers can collect valuable customer data. And though it may be obvious, contests can generate authentic and engaging user-generated content.
Visual marketing couldn’t be hotter, so some companies are using galleries to deliver stopping power and interaction. In addition to showcasing products, they can present portfolios, ideas, customer examples, event highlights, or anything you can “picture.”