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    Category: Marketing

    Great Advertising Headlines

    Advertising maven David Ogilvy claimed that 5 times as many people read the headline as read the body copy. A great advertising headline can mean the difference between a person staying on your websit...

    Principles of strategic story telling

    Storytelling is a great way to educate, inspire and engage people, because it helps you connect with people on multiple levels. What is strategic storytelling? Strategic storytelling is all abou...

    67 Tools That Will Help You Grow Your Email List

    Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will b...

    Shining examples of nonprofit storytelling

    The best communications are about more than informing and entertaining your supporters. Their objective is to influence how people think, feel and behave and more importantly how they support your org...