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    Category: Marketing

    Donor journey mapping guide for practitioners

    Despite best intentions and mountains of data, many charities continue to offer lackluster experiences for their donors. Donor journey mapping can provide insight into the donor experience and offe...

    The Power of Storytelling

    Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands...

    What makes a good story?

    Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels. What makes  a good story? From a marketing perspective good storytelling...

    Perfecting Your Website With Testing

    Website usability testing is conceptually not very complicated. You're simply showing different versions of a website and tracking which one works best. When thinking about the website usability testi...