The Power of Storytelling

Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands of years, when applied to fundraising can enable us to write copy that is compelling and which ultimately helps to convince people of our values, our goals and the worth of the work we are delivering around the world. That’s the power of storytelling. Continue…

Perfecting Your Website With Testing

Website usability testing is conceptually not very complicated. You’re simply showing different versions of a website and tracking which one works best. When thinking about the website usability testing opportunities, it can help to look at your pages as stages in a decision funnel from the perspective of your prospect.
There are several different types of usability tests you can run. And if you run a lot of types of tests, you’ll likely end up running each type at some point.  Which test you use will be determined by the specific purpose or outcome your are seeking. Continue…