Great writing is essentially the art of convincing people to listen to what you have to say. But, how can you pry your readers away from their day-to-day concerns? What would make you the most person in their lives—at least until they have finished reading what you have written? Continue…
Before you can encourage supporters to fund-raise for your cause you need to understand not only what motivates them but what prevents people from supporting you. Once you understand these challenges you can provide support and develop content that can encourage people to fund-raise.
If you spend your time thinking about marketing like me then firstly, what are we doing with our lives and, secondly, you’ve probably heard the term “marketing funnel” just a few times before.
I must admit I don’t like the term. It lacks feeling, it lacks humanity and to me it doesn’t sit well with social causes. It turns people into processes. It may just be a term, but I think words can shape the way we approach and think about the things we do. I really liked the notion put forward by John Haydon that we use the term planting instead of posting in reference to Facebook and I think that has some merit.
We are all accustomed to the culture of success. We read stories about non-profit campaigns that have raised epic amounts of money or a friend tells us about an organisation that raised ten grand using Facebook.
We may find these stories compelling, but the truth is that fundraising is becomming increasoingly challenging. Donor retention rates are on the decline and have been for years.Ten years ago the average retention rates of a newly acquired donor were roughly 33%. Today it has dropped to 27%!