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    Category: Fundraising

    How to write killer blog posts

    13 Elements of a Killer Converting Blog Post

    Great writing is essentially the art of convincing people to listen to what you have to say. But, how can you pry your readers away from their day-to-day concerns? What would make you the most per...

    What Stops Donors Giving To Charity?

    Before you can encourage supporters to fund-raise for your cause you need to understand not only what motivates them but what prevents people from supporting you. Once you understand these challenges ...

    How To Forget The Funnel And Learn To Love Your Customers

    If you spend your time thinking about marketing like me then firstly, what are we doing with our lives and, secondly, you’ve probably heard the term “marketing funnel” just a few times before. I mu...

    Increasing Donor Income by Learning to Love Your Donors

    We are all accustomed to the culture of success. We read stories about non-profit campaigns that have raised epic amounts of money or a friend tells us about an organisation that raised ten grand usin...