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    Category: Fundraising

    Perfecting landing pages with conversion design

    We spend considerable amounts of time driving traffic to our pages through advertising and link building and SEM, but unless you have a killer landing page design that convinces visitors to support yo...

    4 donation form designs that deliver results #sm4sg

    You may want your website to accomplish a variety of organiz\sational goals, but a steady stream of online donations are an essential goal for all not for profit websites. For that reason, donation...

    Rules for writing copy that capture customers

    Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful digital marketing, from emails with awesome open rates to blog posts that get...
    cta - call to action

    Creating Call to Action Buttons That Converrt

    Call to action is a term used for elements in a web page that ask a user to perform some type of action. The most popular manifestation of call to action on charity websites comes in the form of click...