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    Category: Fundraising & Communications

    The Power of Storytelling

    Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands...

    Perfecting landing pages with conversion design

    We spend considerable amounts of time driving traffic to our pages through advertising and link building and SEM, but unless you have a killer landing page design that convinces visitors to support yo...

    What makes a good story?

    Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels. What makes  a good story? From a marketing perspective good storytelling...

    Great Advertising Headlines

    Advertising maven David Ogilvy claimed that 5 times as many people read the headline as read the body copy. A great advertising headline can mean the difference between a person staying on your websit...