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    Category: Fundraising & Communications

    email marketing

    Email attritribution and lead nurturing

    When it comes to convincing people to become monthly donors, our approach to email is all wrong. At least this is what I get to thinking sometimes when having conversations with fundraisers about emai...

    7 Benefits of interactive content for nonprofits

    What is interactive content Interactive content is a specific piece of content aimed at engaging participants or readers, more than simply reading or watching. In fact, interactive content is...

    What the hell is marketing automation and why are we doing it?

    What is Marketing Automation? Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action. The purpose of marketing au...

    Using strategic story to inspire action for your nonprofit

    Strategic storytelling is all about using stories to inspire and engage people to support your organisation in achieving its goals. A Narrative Framework does just that. It defines why your organizati...