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    Category: Essentials

    Landing page best practices

    Landing pages are customised pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. No matter how much time or mon...

    What makes a good story?

    Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels. What makes  a good story? From a marketing perspective good storytelling...

    How to Structure Landing Pages

    Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. No matter how much time or mon...

    Types of Website Tests

    Website testing is conceptually not very complicated. You're simply showing different versions of a website and tracking which one works best. When thinking about the website testing opportunities, it...