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    Category: Case Studies

    Study rejects nonprofit use of fundraising statistics as flawed

    What motivates us to help others whose lives are endangered? More specifically, what motivates us to help in certain situations, while in others we turn away?  Psychologist Paul Slovic of the Universi...
    nonprofit content marketing donation forms landing pages daniel meleby

    Feijoa jam, Mariah Carey and Donation Forms

    The presence of choice might be appealing as a theory but in reality people actually find choice to be rather tiresome. I know; this seems to go against our notions of what we want. Freedom is, after ...

    7 Digital Marketing Lessons Nonprofits Can Learn From Charity:Water

    Charity:Water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inboun...

    The Humane Society Taught Me How To Build An Engagement Strategy

    The Like or the follow is only the beginning of the relationship between you and your followers. You must be relevant, interesting, concise and responsive and provide value to your followers. The Huma...