The Power of Storytelling

Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands of years, when applied to fundraising can enable us to write copy that is compelling and which ultimately helps to convince people of our values, our goals and the worth of the work we are delivering around the world. That’s the power of storytelling. Continue reading

Great landing page designs











We spend considerable amounts of time driving traffic to our pages through advertising and link building and SEM, but unless you have a killer landing page design that convinces visitors to support your charity then, well, what’s the point really. Continue reading