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    Email attritribution and lead nurturing

    When it comes to convincing people to become monthly donors, our approach to email is all wrong. At least this is what I get to thinking sometimes when having conversations with fundraisers about emai...

    7 Benefits of interactive content for nonprofits

    What is interactive content Interactive content is a specific piece of content aimed at engaging participants or readers, more than simply reading or watching. In fact, interactive content is...

    What the hell is marketing automation and why are we doing it?

    What is Marketing Automation? Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action. The purpose of marketing au...

    7 Must-Try Marketing Automation Campaigns for Nonprofits

    Marketing automation campaigns are a great way to guide your leads and supporters through each stage of the donor journey, moving them from lead to cash donor, to monthly donor and major giver. By pro...