Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. Continue reading
Sharifa runs through congested, smelly lanes, skipping over gutters overflowing with used condoms, empty bottles of alcohol and energy drinks, avoiding a drunk man who stares after her lasciviously. She skips along with a big grin on her face, down the dark stuffy lane, dodging a yelping dog violently kicked out of an invisible door, calling out salaams to all that she is able to acknowledge in her hurry.
Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful digital marketing, from emails with awesome open rates to blog posts that get shared hundreds or even thousands of times. Continue reading
Website testing is conceptually not very complicated. You’re simply showing different versions of a website and tracking which one works best. When thinking about the website testing opportunities, it can help to look at your pages as stages in a decision funnel from the perspective of your prospect.
There are several different types of tests you can run. And if you run a lot of tests, you’ll likely end up running each type at some point. Which test you use will be determined by the specific purpose or outcome your are seeking. Continue reading