Storytelling is a great way to educate, inspire and engage people, because it helps you connect with people on multiple levels.
This article will show you 67 tools you can use to start growing your email list today. Continue reading
The best communications are about more than informing and entertaining your supporters. Their objective is to influence how people think, feel and behave and more importantly how they support your organisation and the services you provide. Storytelling, particularly for non-profits, is the ultimate way of doing this.
Like all communications strategies your approach to social media marketing should be driven by the purpose of the campaign. What must change and who needs to be reached so as to bring about change? Within the overall communications plan, the social media strategy defines how to capture the attention of the target audiences and convey a compelling campaign message through social media in a way that supports your overall campaign goals. Continue reading