Landing pages are customised pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. Continue reading
Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of stories, developed over thousands of years, when applied to fundraising can enable us to write copy that is compelling and which ultimately helps to convince people of our values, our goals and the worth of the work we are delivering around the world. That’s the power of storytelling. Continue reading
We spend considerable amounts of time driving traffic to our pages through advertising and link building and SEM, but unless you have a killer landing page design that convinces visitors to support your charity then, well, what’s the point really. Continue reading
Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels.